MERLIN partners delivered the third MERLIN workshop on “Customer Discovery” on October 2018. With a participation of 79 participants, attendees where introduced to this methodology, which puts the client in the middle of the business development process.

Specifically, during this workshop participants:

• Understand how Customer Discovery guides business models
• Have the knowledge and tools to conduct Customer Discovery independently
• Understand the characteristics of Minimum Viable Product
• Know the steps to achieve Customer Validation

The workshops were held in

•  September 20^th. Photos available at Flickr album
•  September 24^th. Photos available at Flickr album
•  September 27^th. Photos available at Flickr album
•  October 4^th. Photos available at Flickr album