Celebrating MERLIN success

It is difficult to summarise all the actions carried out and the results obtained in a two-years project. All project partners have done a tremendous job preparing, organizing and delivering project activities, as well as in communicating and disseminating them to...
What is a Business Model Canvas?

What is a Business Model Canvas?

The Business Model Canvas (BMC) tool which helps to map existing business models, improve them and invent new ones. It has 9 building blocks, each of which is described in detail and using real life examples: Customer segments The BMC itself has two stages – the front...

What is the Validation Canvas?

The final part of the Learn-Build-Measure cycle is the Measure part. The main idea of this part that it is necessary to compare the real outcome of the product with what was hypothesized – “get out of the building”, test the product and collect data from real life...

What is the Minimum Viable Product?

The MVP helps the entrepreneur to prevent wasting and losing time, money and other resources when building the product. The following picture illustrates the product building timeline applying the traditional business approach and compares it to the Lean startup...

What is the Value Proposition Canvas?

In order to gather as much information about customers and to clarify the product idea (the Learn part of the cycle), the Value Proposition Canvas can provide structure and clarity. It helps entrepreneurs be very clear about who a business is for and how it delivers...