MERLIN participated in the 2019 edition of Startup Olé fair with two activities: a workshop and a booth for participants.

The workshop was entitled “Value proposition and pitching for researchers“. It aims to help staff from Academia, Research Centers or technical SMEs, who have technical and scientific background, and who are interested in commercializing their research results, to more effectively present their product / service to Startup Olé attendees (investors, accelerators/investors, other entrepreneurs or companies). The workshop will allow participants to work on the definition of the value proposition of their product/service (why would someone be willing to buy my product/service? What does it bring to my client?) and the creation of a pitch (how do I present it to clients or investors or collaborators?).

Besides the workshop, MERLIN had a booth at the fair to allow participants to showcase their business ideas, contact other entrepreneurs and talk to Startup Olé attendees.

More photos available at our Flickr album.